A revised version of the IFC-India Video Series is now on IFC's External Website:
http://164.114.129.64/ifcext/home.nsf/Content/2804EC353DB844B98525704D00759236?OpenDocument
In 2003, an IFC team visited eight IFC projects in New Delhi, Chennai, Hyderabad, and Bangalore to produce what became an award-winning and internatiionally-aired video series. Consisting of two corporate videos and four project-specific shorts or video news releases (VNRs), the IFC-India video series was produced by Susan Baumel of Voyage Productions, USA and project-managed by IFC's Ludi Joseph. The International Finance Corporation (IFC) is the private sector arm of the World Bank Group. Below is a brief description:
CORPORATE VIDEOS: (Total Viewing Time: 22:65 minutes)
1. "IFC in India: Creating Value":
IFC brings added value to its partnerships in India. Companies such as Moser Baser, have entered the global marketplace with IFC's help. Their story and those of Cosmo Films, DQE, Spryance.com, Sundaram Home Finance, and Mahindra & Mahindra Fin. Serv., describes IFC's value beyond merely providing finance: building sustainable businesses, taking care of local communities, helping companies become globally competitive, and imparting best practice.
Length: 10:11 minutes
2. "IFC in India: Creating Economic Opportunity":
IFC creates economic opportunity with a comprehensive view of projects that provide financing to farmers for tractors, home mortgages in small towns/villages, microfinance for vegetable vendors/basket weavers, 3-D computer animation for the international film market, Web-based medical outsourcing, consumer packaging materials, and a project that promotes literacy for poor children in urban slums. Projects covered: Moser Baer, Cosmo Films, Hole in the Wall, Sundaram Home Finance, Spryance.com, Basix, Mahindra & Mahindra Fin. Serv., and DQE.
Length: 12:54 minutes
VIDEO NEWS RELEASES: (Total Viewing Time: 10.38 minutes)
1.
Moser Baer
went from a 'start-up' in 1996 to the point where it now has a third of the global market for CDs and DVDs. IFC's early partnership was key to this success, not only in India but in the global marketplace, according to chairman, Deepak Puri, who credits IFC's advice with helping his company transform itself into a global player.
Length: 01:55 minutes
2.
Hole in the Wall
experiments with self-teaching software and weatherproof computer kiosks, which provide poor children in urban slums and villages with an opportunity to use computers and bridge the digital gap.
Length: 03:17 minutes
3.
Spryance.com
provides Web-based medical transcription services to doctors and hospitals in the U.S. The company employs a large home-based workforce, which provides economic opportunity to many, mostly women, some of whom would not otherwise be able to work.
Length: 03:22 minutes
4.
DQ-World 'Toons
provides animation products and multimedia services to leading film production houses and children's entertainment companies. Its co-productions are currently being broadcast in North America, Western Europe, and Australia.
Length: 02:44 minutes
WHERE BROACAST:
The VNRs and excerpts from the Corporate Videos have aired widely and multiple times on CNN FN, CNN International, CNBC, Reuters, WorldNet, VOA, Middle East Broadcasting Network (at the 2003 Annual Meetings, Dubai); SIC Noticias (Portugal), Univision (U.S.), Doordarshan (India), Aaj Tak (India), and Public Broadcasting System (PBS), United States.
TELLY Awards 2004:
The Video Series received the Winner award in the 'social issues' category for Hole in the Wall. The entire series including the Corporate Videos received Finalist awards in the 'public relations' and 'corporate image' categories.
COPIES: a small number of VHS/DVDs are available for firstcomers.
WEBLINKS:
http://www2.ifc.org/video/creating_value.ram
http://www2.ifc.org/video/creating_opportunity.ram
http://www2.ifc.org/video/mbaer.ram
http://www2.ifc.org/video/hole_in_wall.ram
http://www2.ifc.org/video/spryance.ram
http://www2.ifc.org/video/dq_world_toons.ram
