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St. Petersburg, Russia, July 16, 2007
— IFC, the private sector arm of the World Bank Group, recently announced the winners of Russia’s social advertising poster competition. The contest aimed to raise public awareness in the country about energy efficiency issues and encourage creative advertising ideas to promote energy savings. The initiative was led by IFC in collaboration with the British Consulate of St. Petersburg, Russia; Great, an advertising agency; and
Afisha Magazine
.
Close to 100 people from across the Russian Federation participated, submitting 215 advertising posters. A jury chose eight finalists, who were recognized recently at a ceremony held in St. Petersburg. The winner was awarded a trip to London and a contract for freelance work with Great. IFC also awarded a special prize—an album of the world’s best advertising graphics—to Alena Dobrosotskaya, whose advertising posters effectively targeted young people.
“Social advertising can do a lot to raise awareness and promote proper behavior in energy usage in Russia. I am happy that I took part in this competition,” said Michael Baev, a contest finalist.
Planet Media Group, an advertising agency, will use the winning posters as part of a social advertising campaign in St. Petersburg. The finalists’ works will also be placed in more than 100 local institutions of higher education and medical offices. The contest will also help raise awareness of energy efficiency issues beyond St. Petersburg. The Moscow Department of Energy has requested permission from IFC to use the winning posters in an upcoming social advertising campaign in Moscow.
About IFC
IFC, a member of the World Bank Group, fosters sustainable economic growth in developing countries by financing private sector investment, mobilizing capital in the international financial markets, and providing advisory services to businesses and governments. IFC’s vision is that poor people have the opportunity to escape poverty and improve their lives. In FY06, IFC committed $8.3 billion, including syndications, to 284 investments in 66 developing countries. For more information, please visit
www.ifc.org
.
The IFC Russia Sustainable Energy Finance Program, launched in November 2005, is a five-year donor-funded initiative to stimulate investment in energy efficiency projects. The program supports financial institutions in building an energy efficiency finance business. It comprises advisory services, investment, and activities to improve the investment environment for energy efficiency and renewable energy. The program is supported by grants from the Global Environment Facility, Denmark’s Environmental Protection Agency, Finland’s Ministries of Foreign Affairs and Trade and Industry, and IFC’s Sustainable Financial Markets Facility. For more information, please visit:
http://www.ifc.org/russia/energyefficiency
.
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