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IFC Provides Business Training to Digicel Airtime Credit Distributors in Papua New Guinea

Port Moresby, Papua New Guinea, August 21, 2011 —IFC, a member of the World Bank Group, is partnering with telecommunications company Digicel to train mobile phone airtime credit distributors in Papua New Guinea on how to grow their businesses, helping create jobs and expand access to telecommunications services.
The training program targets about 120 enterprises, mostly micro, small, and medium businesses, that sell Digicel airtime credits. IFC conducted workshops in Mount Hagen on August 20 and 21 focused on customer service and improving sales skills.
The workshops are part of IFC’s Business Edge global training product that helps small and medium businesses improve performance and competitiveness by strengthening skills in areas such as sales and marketing, business planning, and leadership and motivation, based on the local business context.
“IFC’s Business Edge product will help our retailers better manage and grow their businesses,” said John Mangos, CEO of Digicel Papua New Guinea. “This is a win-win proposition for our clients as it will improve customer service and increase access to telecommunications products and services.”
More workshops facilitated by a local network of Business Edge-certified trainers will be conducted in Port Moresby.
“Small and medium businesses help create jobs and promote economic growth,” said Carolyn Blacklock, IFC Resident Representative for Papua New Guinea. “By working with Digicel Papua New Guinea and its large number of distributors, IFC is supporting entrepreneurs in developing their businesses and increasing access to telecommunications services in the country.”
In 2006, IFC provided more than $100 million in financing to Digicel Limited for the construction and expansion of cellular networks in Papua New Guinea, Fiji, Samoa, Tonga, and Vanuatu.
IFC is working with the Papua New Guinea government to improve the business environment, supporting economic growth and job creation through private sector development. The governments of Australia, Japan and New Zealand support IFC’s program in Papua New Guinea.
About IFC
IFC, a member of the World Bank Group, is the largest global development institution focused exclusively on the private sector. We help developing countries achieve sustainable growth by financing investment, providing advisory services to businesses and governments, and mobilizing capital in the international financial markets. In fiscal 2011, amid economic uncertainty across the globe, we helped our clients create jobs, strengthen environmental performance, and contribute to their local communities—all while driving our investments to an all-time high of nearly $19 billion. For more information, visit   www.ifc.org .
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